How bad is it? A value-cost analysis of top marketing tools and tactics

When it comes to effectively marketing one’s personal brand, there are a number tools and tactics that might cost time, money, energy or repeat business, and therefore, it’s imperative to parse through what’s worth the investment and what’s not. Continue reading

Bess Freedman, Serhant butt heads (again) after bizarre pitch to BHS

In a bold move to start the new year, a SERHANT. representative pitched the brokerage’s training and coaching programs to BHS CEO Bess Freedman, although BHS already has its own in-house programs. Continue reading

Moving hub Relocator’s intentions are good, but the competition’s are better: Tech Review

Relocator is a moving concierge service that helps agents help their clients get settled in their new place. It helps them track their pending move date, find vendor discounts, storage facilities and everything else one needs to make a house a home. Continue reading

Brown Harris Stevens launches a new digital hub for agents, ‘BHSOne’

The in-house-built, internal digital hub includes features like an agent design studio, a video library of educational content, a marketing center, a region-specific document library and more. Continue reading

WATCH: Matt Lionetti channels Freddie Mercury on stage at ICLV

The real estate agent and content creator with The Agency talks about building your brand with original content. Humor is going to be at the heart of how people talk about him, he said. Continue reading

Wisconsin RE/MAX agent strikes social media gold with parody

With his slicked-back hair, full sleeve tattoos, nose ring and spot-on early-2000s punk rock singing voice, Wisconsin RE/MAX agent Colin Schindler struck social media gold this week with his MTV Total Request Live-worthy remake of Blink-182’s “All The … Continue reading

Is it a write-off? See which of these 14 expenses agents can deduct at tax time

A quick reference guide for common real estate agent expenses to help you determine whether or not they are tax-deductible. Continue reading

Ryan Serhant to agents: Find the ‘and’ in your personal brand

Find authenticity, lean into your passions and think about your future self, says “Million Dollar Listing New York” star Ryan Serhant. Continue reading

Show ’em your value: 7 P’s of real estate agent marketing

Success starts with developing a clear understanding of who you are, who your ideal client is and what you offer. Package your services, position yourself for maximum exposure, and develop a process that keeps you top-of-mind. Continue reading

14 ways to supercharge your social media strategy for 2022

Social media experts Katie Lance, Chelsea Peitz and Marki Lemons-Ryhal shared the secrets to mastering Facebook, Instagram and video content creation during Inman Connect Las Vegas. Continue reading