Tag Archives: lead capture

How to create marketing that makes the phone ring

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Great marketing uses a framework that naturally grabs the prospect’s attention and gets them to raise their hand and ask for additional information, Jimmy Burgess writes. Continue reading →

Is speed to lead dead?

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The best real estate lead isn’t always the hottest or most time-sensitive one. Chris Drayer shares how to reach out and lead nurture in a way that’s best for both you and your potential client. Continue reading →

MoxiPresent is a flexible real estate storyteller: Tech Review

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Proptech journalist Craig Rowe reviews MoxiPresent by MoxiWorks, a CMA builder and presentation marketing solution for the real estate industry. Continue reading →

New release Harvist offers another option for lead farming

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The company specifically referenced a pending legal settlement that could lead to a number of changes in the way agents and brokerages make money, saying that the importance of communicating the profession’s value to consumers is paramount. Continue reading →

Objection-handling scripts for the buyer representation agreement 

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If you’re rethinking your buyer consultation process and implementing a buyer representation agreement, team leader Carl Medford shares what you need to know to explain the change to your clients. Continue reading →

Luxury Presence latest to unleash AI to automate lead capture

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Luxury Presence has evolved from a website development company to a real estate software firm now offering an AI lead nurture solution for the industry. Continue reading →

She owns it: How agents can engage the single woman buyer

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New Inman contributor Bobbie Wasserman offers insights for attracting and assisting single women buyers to maximize their ever-increasing purchase power. Continue reading →

Playing the long game with effective lead nurturing

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Post-pandemic real estate isn’t easy, according to Florida team leader Marcus Larrea. Here’s how to make sure you’re capturing as much business as possible. Continue reading →

Lead gen is not enough. Here’s how to nail down lead conversion

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In the last of his 5-part series, broker Nick Schlekeway looks at lead conversion. What is it, and why do so few agents ever get good at it? Continue reading →