Tag Archives: marketing

How to tell when a platform shift is worth your attention — and when it’s just noise

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With new tools launching every week, here are five questions to help you figure out which are actually worth your time and your agents’ trust. Continue reading →

From Liquid Death to Google, the old marketing playbook is breaking

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The old marketing playbook is losing ground. From incrementality to AI-driven workflows to the rise of newsletters, brands are focusing less on best practices and more on what actually works. Continue reading →

Expert or celebrity? French real estate TV just called our bluff

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“The Parisian Agency: Exclusive Properties” on Netflix shows the difference between surface-level architectural and market knowledge and expertise, Molly McKinley writes. Continue reading →

The perfection trap that’s holding your business back

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Transform your storytelling and leverage content marketing to reveal your authentic professional journey and connect with clients, Jimmy Burgess writes. Continue reading →

Century 21 revisits ‘The Joy of Home’ in new marketing campaign

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During its Las Vegas conference, Century 21 debuted “Color of Happiness,” a sequel to the franchisor’s hit 2024 commercial. Continue reading →

Tech leaders love AI. Everyone else? Not so much

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The real estate industry is embracing AI fast, but rising public skepticism may create new risks for agents, landlords and platforms. Continue reading →

Aristotle solved your prospecting problem 2,400 years ago

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Keith Robinson shares why smart agents still avoid the phone, and the simple system that beats “knowing what to do.” Continue reading →

How to turn a lead magnet into a reliable pipeline: Part 1

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An effective real estate lead magnet lets you show competence, build trust and earn the next step without chasing, Josh Ries writes. Continue reading →

‘Carl’s a mess’ trend shows how conversation outperforms content

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A viral reality TV moment, new LinkedIn data and Facebook engagement insights all show how conversation is driving reach more than content alone. Continue reading →

If real estate agents don’t matter, why are FSBOs at an all-time low?

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Real estate professionals aren’t just opening doors, Lori Muller writes. They are guiding people through one of the most complex financial and legal transactions of their lives. Continue reading →