Tag Archives: marketing

Private listings are being weaponized. This CEO calls it out

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In this episode, LPT Realty CEO Robert Palmer breaks down what’s really happening and why this debate is far more complex than most people realize. Continue reading →

The MLS is a media company. It just doesn’t know it yet

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The audience is there. The data is there. Why allow real estate portals to be the only ones providing information to the industry and consumers? Marci James asks. Continue reading →

Roomvu upgrades AI platform to keep agents visible — even when they go quiet

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Roomvu’s updated AI platform auto-generates two weeks of content from live MLS data, distributes it across eight social channels and follows up on leads. Continue reading →

If Home Depot is on Reddit, where should you be?

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Home Depot isn’t waiting for buyers to walk through the door anymore. Its retail media network is now integrated with Reddit and Pinterest, reaching people in the research and inspiration phase, long before a transaction is anywhere in sight. Continue reading →

Understanding the role of AI in the real estate landscape: Streaming

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Katie Lance highlights the online shift in AI-driven search and the importance of consistent social media content for visibility. Continue reading →

Listing agents create the value, but who gets the opportunity?

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If listings are the foundation of the real estate market, why are so many decisions being made without agent input? Robert Smith asks. Continue reading →

Your real estate clients aren’t hiring you to be yourself

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Authenticity opens the door. Broker-owner Deb Siefkin shares what actually carries the conversation when the decision gets difficult. Continue reading →

How to write an MLS listing description with integrity

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When you’re marketing a listing, honesty matters. Darryl Davis shares strategies to help you maintain high standards in your presentation. Continue reading →

Brokerage storefronts become ad networks amid Smartify expansion

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Brokerage storefronts are evolving into revenue-generating media networks as Smartify expands partnerships. Continue reading →

These lead magnet examples work. Use them to build your pipeline

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A lead magnet isn’t a marketing hack. It’s a system, Josh Ries writes. Here’s how to turn your lead magnet into a reliable pipeline. Continue reading →