Tag Archives: marketing

Zillow ‘knows its role’ in the industry: Jun Choo

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Zillow Chief Operating Officer Jun Choo talks artificial intelligence, Zillow Preview and the portal’s continued commitment to listing “transparency.” Continue reading →

What you should know about Zillow Pro: ‘If you’re already married, I’m going to stop offering you dates’

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In this episode of Real Estate Insiders Unfiltered, Jun Choo breaks down Zillow Pro, how it works, and why it could completely change how agents manage relationships inside the Zillow ecosystem. Continue reading →

Turn ‘How’s the market?’ into a lead without being weird

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Stop giving market lectures, and start positioning yourself as a market expert with this simple strategy for lead generation and follow-up from Josh Ries. Continue reading →

This AI-powered listing strategy beats April’s ‘perfect-week’ launch

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Forget “list and pray.” Coach Verl Workman teaches you to use artificial intelligence tools to your advantage to make your next listing stand out from the competition. Continue reading →

5 years. $50M in sales. Here’s the blueprint behind it all

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Jimmy Burgess shows how this Florida real estate agent remade his business by leaning in to social media and new niches. Continue reading →

Home search is going AI-first with Realtor.com as attention gets harder to earn

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Home search is starting earlier, attention is harder to earn and trust is getting more fragile. Here’s what that means for how agents show up. Continue reading →

Pre-listing prep matters more than where the listing goes live

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The real estate industry is focused on where listings appear, Deb Siefkin writes, but the real outcomes are decided long before that. Continue reading →

There’s a new listings category. I’m calling it the company FSBO

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A company FSBO, dressed up in the language of seller choice, is still a restricted buyer pool, Darryl Davis writes, and we’ve known for a long time what restricted buyer pools produce. Continue reading →

Stop chasing leads! How one agent built a $150M business on YouTube

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Rick Guerrero sits down to talk with Sarah Meslowski about her YouTube strategy, which focuses on one long-form video per week. Over the past five years, she’s done $150 million in sales. Continue reading →