Proactive brokers will train their agents on how to demonstrate why they’re still needed in an increasingly AI-driven world, Derek Carlson writes. Continue reading
Most agents think they have a brand, but clients often see something different, marketing strategist Jennifer McAlpine writes. Use this quick 30-minute audit to determine whether your messaging is clear, memorable and aligned with what you truly do best. Continue reading
The new agreements bring the number of brokerages and franchisors who have partnered with Zillow on pre-marketed listings to 29. Continue reading
In this episode of Real Estate Insiders Unfiltered, Danny Brown, a top-producing Los Angeles agent, unpacks what actually drives long-term success in real estate. Continue reading
The award recognizes professionals under 40 who are making significant contributions to the real estate industry. Continue reading
Better Homes and Gardens Real Estate President Ginger Wilcox shares consumer trends and data insights to help boost your spring market strategy. Continue reading
Last week, everyone in real estate was weighing in on coming-soon listings, Zillow Preview and shifting stances on pre-MLS visibility. Continue reading
Every agent reaches a point where growth slows down, Jimmy Burgess writes. Most assume they need a new strategy, but what they really need is a new perspective. Continue reading
From paywalled features to AI-curated search, platforms are tightening control over what gets seen and how users engage. Here’s how that shift is impacting visibility — and what real estate professionals should do about it. Continue reading
Learn from top real estate agents, and put short-form video to work as you market your business and your latest listing. Continue reading