Tag Archives: marketing

Inman announces 2026 Marketing All-Stars award recipients

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For the fourth year, Inman recognizes marketing heads, brand leaders and communications executives across the real estate industry. Continue reading →

10 profit holes that can sink your real estate business

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Increase your profits both by cutting unnecessary waste and generating more business with these actionable strategies from trainer Bernice Ross. Continue reading →

Your brand should shout. Your finances should whisper

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Great marketing demands attention. Great financial systems quietly do their job, CFP Amanda Neely writes, and that’s exactly the point. Continue reading →

Getting ghosted? Try these 7 lead-generation strategies

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Ghosting comes from low-intent leads, awkward first conversations and generic follow-up, Josh Ries writes. Here are seven ways to reduce ghosting, and they start before you ever make the first call. Continue reading →

Convert your next listing into 10 pieces of content

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Katy Borja shares how one real estate listing, paired with AI, can solve the what-to-post content problem without adding more work. Continue reading →

OpenAI backlash, McDonald’s memes and Ford’s F1 return show perception drives the conversation 

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From AI ethics debates to viral CEO moments, recent headlines reveal how quickly perception can shift online — and what real estate professionals can learn about trust, storytelling and platform risk. Continue reading →

Manning up on LinkedIn: Does the social media platform favor masculine profiles?

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Can changing your gender on LinkedIn lead to a measurable increase in traffic and visibility? Rachael Hite set out to find out. Continue reading →

Afraid to call FSBOs? The truth about the Do-Not-Call list

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The Do-Not-Call list isn’t the barrier many agents assume. Coach Darryl Davis breaks down the law — and why avoiding these calls hurts both you and the seller. Continue reading →

5 ways to show up, so your real estate business blows up

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Explosive professional growth isn’t magic, Jimmy Burgess writes. Its momentum is created by showing up in ways others choose not to. Continue reading →

If your listing’s not selling, it’s not always price. It’s the positioning

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When a home is positioned correctly, marketing feels easy, Josh Ries writes. When it’s not, no amount of exposure will be able to fix it. Continue reading →