AI won’t replace real estate agents, but it can replace hours of marketing work, Jennifer McAlpine writes. These five prompts can help agents handle research, listing strategy and content creation faster than ever. Continue reading
Should successful agents hire help, partner up or just tough it out and push through? Kevelyn Guzman asks. The answer depends on the math. Continue reading
Coach Darryl Davis offers words of wisdom to veteran real estate agents: There’s still a place for you in a changing industry. Continue reading
Zillow Preview allows agents to display their coming-soon listings on Zillow and Trulia. Keller Williams, REMAX, HomeServices of America, United Real Estate and Side are the first brokerages to try the new offering. Continue reading
If you’re looking for solid marketing advice that actually works today, check out these top 10 stories of 2026 (so far). Continue reading
Check out these no-nonsense tips from Christine George to help yourself and your real estate business stand out as the online landscape grows more crowded and complex. Continue reading
Build familiarity, and stay top of mind with real estate content that captures the authentic moments that happen with clients every day, Jimmy Burgess writes. Continue reading
From declining engagement to the rise of screen-free tech, new signals suggest a growing disconnect that marketers should pay attention to. Continue reading
Instagram expert Katie Lance shares strategies for using the social media platform as a strategic tool in your real estate business. Continue reading
Industry veteran Russ Cofano says staged listing strategies reflect growing tensions over listing data, portals and brokerage control. Continue reading