Tag Archives: marketing

How I turn everyday market knowledge into scroll-stopping social content

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Social media isn’t about creating something new, luxury agent Latham Jenkins writes. It’s about documenting your market, your land and your lifestyle. Continue reading →

AI comes into focus at Inman Connect New York 2026

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Once again, the industry gathered in New York City, and AI was all the buzz. Here are just a few of the hottest takes. Continue reading →

How top agents build a predictable pipeline instead of chasing leads

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Focus on clear positioning, consistent content, strong relationships and simplified systems to build a business that attracts clients, Joe Killinger writes. Continue reading →

Why lifestyle sponsorships matter more than ever in luxury real estate

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High-net-worth relationships are still built in real life, Aspen agent Heather Sinclair writes, and shared experiences build equity that pays off in luxury transactions. Continue reading →

Want exponential growth? Start with these 1%-a-day improvements

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Real growth doesn’t come from dramatic swings, Jimmy Burgess writes. It comes from small intentional actions that compound over time. Continue reading →

Olympic backlash and brand pivots spotlight the power of perception

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Culture is moving faster than ever, and perception can shift in minutes. Across sports, streaming, retail and content, one theme stands out: scrutiny. Here’s what that means for professionals navigating a cautious consumer and a hypervisible marketplac… Continue reading →

Class action accuses lender of unsolicited AI-generated cold calls

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A Michigan mortgage lender is facing a class action lawsuit alleging it used AI-generated, artificial-voice cold calls to pitch refinancing without consent. Continue reading →