Tag Archives: marketing

How to get off the feast-or-famine real estate roller coaster

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Commit to these lead generation, nurture and conversion frameworks for the next 90 days, and you won’t just feel busier, Jimmy Burgess writes. You’ll feel balanced. Continue reading →

ChatGPT and Meta redraw the lines of reach and control

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AI is no longer just a tool layered onto marketing. It’s restructuring how people discover brands, how platforms monetize attention and even how digital identities persist. From chatbot traffic that converts faster than Google to Meta’s messaging conso… Continue reading →

Why Opendoor is suddenly lighting up real estate social media

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Opendoor is surging on real estate X thanks to a credible comeback narrative, an unusually candid CEO and earnings calls treated like viral content. Continue reading →

What Guinness can teach you about building a brand that lasts

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In a market flooded with agents who cut corners to close faster, coach Darryl Davis writes, your commitment to doing things right is your greatest competitive advantage. Continue reading →

From scrambling to systematic: A better open house plan

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Grow your database and grow your real estate business with Jen Berbas’ systematic plan for goal-setting, open house hosting and buyer follow-up. Continue reading →

From content to closings: How social media drove $50M in mortgage production

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Rick Guerrero and Brandon “Bran the Mortgage Man” Brotsky discuss how a consistent personal branding strategy helped generate roughly $50 million in annual loan production directly from social media relationships. Continue reading →

Private listings, fiduciary risk: A warning from Side’s founders

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From fiduciary duty concerns to fair housing implications, Guy Gal and Hilary Saunders break down what private listings mean for sellers, agents and the future of brokerage. Continue reading →

Private listings, fiduciary risk: A warning from Side’s founders

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From fiduciary duty concerns to fair housing implications, Guy Gal and Hilary Saunders break down what private listings mean for sellers, agents and the future of brokerage. Continue reading →

Why smart AI adoption is the new competitive advantage for agents

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The AI advantage will belong to those who use it more intentionally, more consistently and more intelligently than everyone else, Mauricio Umansky writes. Continue reading →

7 AI tools that help agents do in hours what used to take days

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The real estate agents who are winning with technology right now are using it to remove friction and create efficiency, Jimmy Burgess writes. Continue reading →