Tag Archives: marketing

What’s in, what’s out: 5 marketing shifts you can’t ignore

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Every market shift creates opportunity, but only for those willing to adjust, Jimmy Burgess writes. The agents who grow fastest are the ones doing what works now. Continue reading →

Rocket, Redfin, Uber Eats and the algorithm-driven Super Bowl shift

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The Super Bowl is still the biggest stage in advertising, but the smartest brands aren’t treating it as a one-night spectacle. This year’s most effective campaigns show how the Big Game has become a credibility signal, one that feeds algorithms, extend… Continue reading →

Stop making social media content for leads. Do this instead

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If you want social media to produce real business, Josh Ries writes, stop treating it like a lead vending machine. Make content for those who already know you, because that’s where the easiest conversions live. Continue reading →

Staying authentic while getting found in the new era of AI search

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At Inman Connect New York, agents and tech leaders shared how AI is reshaping search and agent visibility. The takeaway was clear: if AI can’t find you, neither can your next client. Continue reading →

CMOs advise: Don’t let artificial intelligence ‘replace’ your voice

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Industry Chief Marketing Officers David Marine, Wendy Forsythe and Sandra Howard share how to thoughtfully and authentically use technology. Continue reading →

How to know when a new digital platform is worth your attention 

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Shifting to a new platform isn’t about where you show up, Audie Chamberlain writes. It’s about whether your presence actually helps someone make real estate decisions. Continue reading →

You are not Zillow, and your conversion rate proves it

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Stop trying to close leads on the first click to your real estate agent website, Josh Ries writes. Start trying to earn the next step instead. Continue reading →

TikTok, Meta, local businesses — accountability pressure builds

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A landmark lawsuit is forcing courts to examine whether social media platforms can be held responsible for addictive design, even as TikTok’s U.S. transition introduces new uncertainty and Threads accelerates monetization. Continue reading →

From COLD to SOLD: 9 smart fixes for stagnant listings

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When you approach a lingering listing with a structured revival plan, Jimmy Burgess writes, sellers feel supported, buyers re-engage and momentum returns. Continue reading →

Here’s what 11M views on Threads taught me about lead generation

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A new quirk in the Threads algorithm showed Josh Ries that if you give leads too much information too early, you overwhelm them and lose them. Continue reading →