Tag Archives: marketing

Showing up, being relevant in an AI age: A new era for real estate SEO

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Firms winning in the AI age are intentionally choosing tools and strategies that directly support their position as the local authority, Chris Morrison writes. Continue reading →

Here’s a 5-step plan to fix the IDX mess and implement real reform

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A lot of people treat IDX reform like it is an agent compensation issue, Josh Ries writes, but it’s a consumer clarity issue that turns into an agent compensation issue. Continue reading →

I wrote a book in 48 hours. Here’s what AI did (and didn’t do)

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New Inman contributor Ryan Garson writes that, while AI won’t replace your expertise, it can help you organize your thoughts, research real-world perspectives and identify existing content gaps. Continue reading →

The MLS is under attack. Realtor.com’s CEO explains why

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On this episode, Damian Eales gives his unfiltered take on the future of the MLS, the dangers of private listings, and why the industry needs to stop the infighting and start serving the consumer. Continue reading →

Secrets to ultra-luxury staging: customize, communicate and get it all done quickly

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Not all staging is equal. Keys to success at an elite level include paying attention to detail, working with speed, and keeping an open dialogue. Continue reading →

Is your follow-up awkward? Here’s how to fix it

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Positioning is the specific promise you make to clients and the specific pain point you solve, Josh Ries writes. Effective positioning is essential for great follow-up, connection and marketing. Continue reading →

3 ways this brokerage implements AI to improve operations

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AI isn’t about replacing people, Kate Hulbert writes. It’s about reducing friction, improving consistency and allowing your team to spend time on high-value work. Continue reading →

Farming isn’t dead. Here are 5 strategies that work in 2026

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Coach Darryl Davis writes that an effective farming plan for listing lead gen is essential for shortening the road from “Who are you?” to “How can you help me?” Continue reading →

Relationships before Reels: Why real estate still runs on connection

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At its core, real estate hasn’t changed much at all, writes broker-owner Emily Askin. It’s still about showing up for people, building trust and staying connected long after the closing table. Continue reading →

7 lead-gen strategies to ignite your real estate business in 2026

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If you want 2026 to be your best year ever, you will need to generate and convert more leads than you’ve done in the past. Jimmy Burgess shows you how. Continue reading →