As feeds get noisier and platforms more unpredictable, the brands that stand out are taking risks. From Liquid Death and E.L.F.’s culture-first approach to shifts in discovery, AI and visual storytelling, the real advantage is clarity — not scale — and… Continue reading
Learn what it takes to create a smart and effective digital footprint with help from these real estate industry heavyweights. Continue reading
Contributor Nikki Beauchamp writes that the way agents lead through market ups and downs sets the tone for meaningful professional relationships. Continue reading
Is your social media more cringe than crispy? Contributor Kate Hulbert holds the mirror up to agents who chase trends and find themselves with fewer friends Continue reading
After years of hype and pilot programs, 2025 may have marked a tipping point for artificial intelligence in real estate marketing — but it depends on who you ask. Continue reading
Coldwell Banker Realty President and CEO Kamini Lane shares insights on tech, mindset and more to set you up for success in 2026. Continue reading
Broker Zac Kennedy shares why 2026 is the year new real estate agents win big by trading flash for fundamentals. Continue reading
Managing anxiety around the home sale process can preserve deals and ensure more effective decision-making for you and your clients, Josh Ries writes. Continue reading
As visualization tech becomes ubiquitous, the agents who thrive will be those who understand what buyers think, not just where they click, Molly McKinley writes. Continue reading
Transform your YouTube presence into a high-yield business asset by pivoting to search-based content and mastering the “TV-first” viewing habits of the modern homebuyer, broker and new Inman contributor Zac Kennedy writes. Continue reading