The key to effective video marketing is to build a library of keystone content that creates exposure, demonstrates your expertise, educates prospects and builds trust, Derek Carlson writes. Continue reading
Most agents put their energy into finding the next client, Lori Muller writes, but the most successful agents focus on honoring the relationships they already have. Continue reading
Zillow announced on Thursday the launch of a new platform, campaign and tagline called “Someday Starts Today,” which is “designed to support people at every stage of the home journey.” Continue reading
On this episode, tech expert Rajeev Sajja dives into what AI is (and isn’t) doing for real estate agents today, breaks down the three stages of AI and shares how you can climb up that ladder starting today. Continue reading
In an industry addicted to complex tech stacks and guru hacks, the secret to scaling isn’t more software, Zac Kennedy writes. It’s a return to the physics of business. Continue reading
Maybe the MLS isn’t perfect, broker Dennis Norman writes, but it’s still the only tool we have that puts listings in front of everyone, not just the ones invited behind the curtain. Continue reading
The National Association of Realtors partner now offers branding and marketing services, which includes website creation, customer relationship management and AI-powered search engine optimization. Continue reading
Building a social media following is not the same as being a good advisor, and views don’t always translate into effective representation, Jen Berbas writes. Continue reading
Super Bowl ads aren’t just competing with each other anymore. They’re reflecting a broader shift across platforms, algorithms and media strategy, where visibility is earned through intent, clarity and relevance rather than volume or spectacle. Continue reading
A new California law changes what agents must disclose when doctoring listing photos. America Foy breaks down what you can (and can’t) do and the consequences for not disclosing. Continue reading