Fragmented power structures and binary “all-in or all-out” rules are no longer compatible with today’s demands, Caitlin McCrory and Robert Reffkin write. Here’s how they think the MLS needs to evolve. Continue reading
The Clear Cooperation Policy tried to solve a real problem and created a larger one, Darryl Davis writes. Admitting that is not weakness. It’s the only leadership move that still has a chance of working. Continue reading
The gap between what “seller choice” means in a press release and what is actually happening at the kitchen table concerns Darryl Davis. Here’s how to show sellers the benefits of pre-marketing and broad exposure. Continue reading
Stop asking one tool to do everything, Marci James writes. Use a specialized AI stack to build authentic, high-converting content in half the time. Continue reading
What happens at the kitchen table is what concerns Darryl Davis. Real seller choice begins with real information. Agents must ensure the seller understands both sides of any strategy before they sign. Continue reading
Robert Reffkin’s op-ed exposed an industry fault line, Greg Hague writes. Here’s why MLSs need to adopt more flexible coming-soon policies. Continue reading
In this episode, Art Carter, CEO of CRMLS, and Ed Zorn, VP and General Counsel, unpack one of the most heated and misunderstood topics in real estate right now. Continue reading
Use these social media post ideas from Listing Leads’ Jimmy Mackin to generate more leads — not likes. Continue reading
The systems that once made visibility easy are under pressure. Here’s how that changes the way real estate professionals should approach content. Continue reading
Chris Kelly weighs in on the myth of “harmful transparency” in real estate today and why the industry should focus less on data displays and more on fundamentals. Continue reading