In 2018, Zillow set itself lofty goals when it entered the mortgage business. Three years later, Zillow’s actual performance is far, far below its predictions, which highlights how difficult the mortgage space is, not just for Zillow, but also for ever… Continue reading
It appears that Zillow’s longstanding traffic lead over realtor.com is diminishing. It’s insignificant in terms of competitive advantage and revenue uplift — and might simply be an artifact of pandemic browsing patterns — but it does reveal a deeper tr… Continue reading
The coverage of Zillow’s latest results is fantastically uninspiring. Lots of big numbers, devoid of context. But when the dots are connected they reveal a rich story about the business’s evolution to Zillow 2.0. Continue reading
Attempting to directly compete with market-leading real estate portals is an incredibly difficult proposition — with success unlikely. The smart challengers understand this game and how it’s played, not trying to overtake the leaders, but instead build… Continue reading
The iBuyers are down but not out. Recovery continues at pace, and the business model is undoubtedly here to stay, but not without its recovery challenges. Continue reading
A deeper look at the rapid rise of Compass, eXp Realty and Redfin reveals a trio of insightful growth stories — which may very well shape the future of America’s real estate landscape. Continue reading
Over the past three years, the largest iBuyers — Opendoor, Zillow and Offerpad — have spent over $200 million advertising directly to consumers. That spend peaked in 2019 before slowing during the pandemic. Historically and today, Opendoor appears to b… Continue reading
With 2020 firmly behind us, the world’s two largest iBuyers have released their full financial results for the year. Here’s a direct financial comparison of iBuyers Zillow versus Opendoor and an individual look at the key points of difference from 2019… Continue reading
Despite their staggering financial losses, the evidence suggests that Zillow and Opendoor remain staunchly pro-consumer. Continue reading
The latest U.S. market data shines a light on what the dip and recovery will look like — a checkmark shape — with an immediate drop, three to four weeks at the bottom and a slow recovery period. Continue reading