Author Archives: Sotheby's International Realty

5 tech trends to utilize for your next open house

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Tech isn’t supposed to be jazzy bells and whistles — it should be nearly invisible, and is there to support the buyer, the seller, us as agents, and the deal in general. Continue reading →

5 keywords clients want to see in listing descriptions — and what to avoid

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How can you capture their attention at this early stage so your listing stands out? Make sure to mention the qualities that matter most to this affluent audience. Continue reading →

5 ways to build virtual relationships with clients you’ve never met

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How do top luxury performers Zoe Ramirez and Erin Thomas ensure their clients feel supported, even from far away? Here are their top five tips. Continue reading →

How these agents cultivated a new client base by speaking to millennials

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Like their peers, their perceptions have been shaped by their experiences, and many are entering the market for the first time later than their parents or grandparents. Continue reading →

Leading in Luxury Roundtable: How to prepare clients for an international move

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International moves are not uncommon for clients in the higher end of the real estate market. While they have the means and mobility to relocate across the world, they also understand the complexity of such a transition. Continue reading →

9 tips for communicating through language barriers

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Language barriers and cultural differences inevitably arise while attracting and communicating with international clients. Here are nine pieces of advice shared by two luxury agents well-acquainted with international deals. Continue reading →

2 Leading in Luxury agents share their anti-burnout tips and resources

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Agents with luxury clients, properties, and prices contend with the highest pressures and expectations. Is it possible to beat burnout after it settles in — or, even better, before? Continue reading →

The top 4 client concerns when buying sight unseen

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Top luxury agents from Sotheby’s outline four of the most common concerns their clients express when it comes to buying sight unseen — as well as methods for setting their minds at ease. Continue reading →

Leading in Luxury Roundtable: How can brokerages create an anti-burnout culture

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When agents are feeling crushed under compounding pressures, brokerages can take steps and have meaningful conversations to alleviate the burden. These top brokers share how. Continue reading →