Listen to ‘Your Next Avenue’ Podcast: Bullseye: Target Audience Tips for Entrepreneurs Summary: Advice from Lola Rain and Josh Bois on how midlife entrepreneurs can find and reach their target audience Details About This Podcast: Lola Rain is vice pres… Continue reading
(The following article is excerpted from the new book, Never Too Old to Get Rich: The Entrepreneur’s Guide to Starting a Business Mid-Life. Next Avenue co-published it with Wiley.) For a couple of years, when she was growing up in Hibbing, Minn., Rache… Continue reading
It would be easy to think that most people passing age 50 are planning for retirement, certainly not thinking of starting a new career — let alone launching a venture. Yet new research by my colleague Yu-Chih Chen and me estimates that nearly two in fi… Continue reading
Maybe you read, or heard about, the buzzy, 6,000+-word article Arthur Brooks just wrote in The Atlantic with the incendiary headline: “Your Professional Decline Is Coming (Much) Sooner Than You Think.” It certainly caught my attention. I write about ol… Continue reading
Boomers and Gen Xers are on the rise as entrepreneurs and the variety of businesses people are starting in mid-life is amazingly diverse. How do I know? I interviewed 20 of them for my new book, Never Too Old to Get Rich: The Entrepreneur’s Guide to St… Continue reading
There’s been a lot of hand-wringing about the lack of innovation and investment in products and services for older Americans. But after attending the 2019 Silicon Valley Boomer Venture Summit in Berkeley, Calif., and moderating three sessions there, I’… Continue reading
If you have a small business or plan to start one, there are many reasons to have a website for it. Perhaps the most important: a professional-looking website lends credibility to your work. So it can help you find and keep clients, customers and even … Continue reading
If you’re planning to start your own business for the first time in midlife, you may want to find a small business mentor. Research shows that 70% of mentored small businesses survive past the five -mark — nearly twice the rate of non-mentored business… Continue reading
There are many perks to being self-employed — flexible hours, the possibility of working from home and, of course, being your own boss. But one major downfall that has historically burdened solopreneurs is the lack of access to traditional employer-spo… Continue reading
Working into your 60s and perhaps 70s is one way to offset a lack of retirement savings and to remain engaged. But how possible is it really? “More and more of us want, and need, to be working longer than we can,” said Ruth Finkelstein, director of the… Continue reading