How to conquer the 7 deadly sins of real estate leadership

There are many brilliant minds guiding the industry toward a more open and dynamic atmosphere. These role models provide the vision to lead the industry forward and away from the seven deadly sins of leadership: sloth, wrath, lust, envy, pride, glutton… Continue reading

Agent/broker perspective: Should you recruit your top producer’s competition?

In this monthly column, Anthony Askowitz explores a hypothetical Miami real estate situation from both sides of the broker/agent dynamic. This month: A leading broker is considering hiring one of his top producer’s main competitors, inadvertently blind… Continue reading

6 reasons your investor clients don’t need a home warranty

Rental property owners often believe that having a home warranty for their rental properties is a smart idea, but that seemingly commonsensical notion is a waste of time and money. Real estate agents should never encourage their investor clients to pur… Continue reading

‘That other agent is cheaper’: 3 comebacks for discount services

With discount brokerages and iBuyers on the rise, Realtors are confronted with new challenges, including fierce competition with cheaper options. Here are three techniques to incorporate into your strategy when sellers bring up the topic of discount br… Continue reading

Dear Marketing Mastermind: As prices soften, how can I make my listings stand out?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: creating an unforgettable client experience. Continue reading

Want to be successful in a changing market? Master this skill

As the market continues to shift, real estate agents and business owners will be looking for predictable cash flow. The best way to accomplish that is by following this proven model for setting appointments. Continue reading

The Real Word: What agents think about Zillow bringing back unvetted leads

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week: Zillow is bringing back unvetted leads. Byron and Nicole discuss how there are mixed reviews from agents about this move. Continue reading