Dear Marketing Mastermind: As prices soften, how can I make my listings stand out?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: creating an unforgettable client experience. Continue reading

Want to be successful in a changing market? Master this skill

As the market continues to shift, real estate agents and business owners will be looking for predictable cash flow. The best way to accomplish that is by following this proven model for setting appointments. Continue reading

The Real Word: What agents think about Zillow bringing back unvetted leads

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week: Zillow is bringing back unvetted leads. Byron and Nicole discuss how there are mixed reviews from agents about this move. Continue reading

A top-producer’s 5 simple rules for social media

Agents who implement a concise strategy differentiate themselves, attract more clients and build a revenue-generating brand. Here are some of the social media rules that I follow daily. Continue reading

How MLS of Choice is affecting your real estate team

When MLS of Choice took effect last July, it meant real estate agents were free to opt out of their brokerage’s MLS. But the same freedom isn’t allotted for members of every agent team. Find out how teams are affected and what solutions are available t… Continue reading

3 signs 2019 is going to be a hot market

Housing starts are down 1.4 percent year-over-year, which has lead to increasing home prices and a reduction in the total number of homes sold. Real estate professionals everywhere are wondering what’s in store for the year ahead. Here’s why 2019 will … Continue reading

The Real Word: The Airbnb hack you should know about

Watch Byron Lazine and Nicole White discuss a new Airbnb hack in real estate. People are asking to lease with an option to buy in six months — and to be able to rent the property on Airbnb while leasing. Continue reading

10 things sellers should never say to their listing agents

Sellers want to give their input to their listing agent on how showings should be handled as well as pricing, managing other agents, offers, negotiations and what they will and will not repair. But here’s where they all too often shoot themselves in th… Continue reading