What real estate agents can learn from TikTok, Tylenol and Disney

Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey writes. Continue reading

The real estate industry is more politically split than you think

Amid a tumultuous year for the real estate industry, Realtors have donated millions to political causes — and Democrats have managed to collect more than Republicans from the industry’s rank and file. Continue reading

RFK Jr. at ICLV: Homeownership is the engine of the middle class

The Kennedy family scion and presidential contender also argued Thursday at Inman Connect Las Vegas that democracy depends on people maintaining “a posture of fierce skepticism.” Continue reading