Follow the 5 P’s to define your company’s purpose

A company’s purpose is much more than a mission statement — it’s why agents and employees join your team and what sets you apart from the competition. A framework called “the five P’s” can help you unlock and elevate your purpose in an authentic, meani… Continue reading

3 ways to boost buyers’ confidence in a hot seller’s market

Although guiding homebuyers through a competitive market is a challenge, it’s important to encourage them to be patient and trust the process. Here are a few ways to prepare your clients and help them stay ahead of the game. Continue reading

Pulse: What’s your top tip for investors?

This week, we’re asking our readers: What should investors purchasing new properties know right now? How are you guiding them and setting them up for success in today’s market? Continue reading

Pulse: Readers share their tips for second-homebuyers

In today’s market, how are agents helping buyers looking to invest in getaway properties? This week, our readers share why working with the right agent — with a well-rounded knowledge of the market — matters. Continue reading

10 new construction gotchas agents should watch out for

Navigating new construction is like walking through a field of landmines right now. You can never really be certain of the ground you are setting foot on because all continues to change at a rapid pace. Here are 10 things to watch out for when crossing… Continue reading

Mother knows best: 18 real estate moms (and kids) share the secrets to working together

This Mother’s Day, we asked these powerhouse real estate moms and their children their secrets for working together. Find out their favorite things about being colleagues, the challenges they face, and some of the ways they bring balance to their profe… Continue reading

Need inventory? 3 circle-prospecting strategies that’ll get you more listings

Did your buyers lose out in a multiple-offer situation? Are you looking for more listings? These tactics can tackle those problems while helping you build your database and positioning you as a go-to local expert. Continue reading

May Motivation: Your real estate business is now up for renewal

This week, we announced that Inman Connect Las Vegas is back (Oct. 26-29), and our Inman Connect Now (May 18) and three-day Inman Connect (June 15-17) virtual events are right around the corner. While listings are selling themselves, we all know that c… Continue reading

What Zillow’s results reveal about its momentum toward Zillow 2.0

The coverage of Zillow’s latest results is fantastically uninspiring. Lots of big numbers, devoid of context. But when the dots are connected they reveal a rich story about the business’s evolution to Zillow 2.0. Continue reading

The Real Word: Are you using these bidding war strategies?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss how increasing lumber costs are affecting buyers, bidding war tactics and how YouTubers are influen… Continue reading