How can you write the most effective call to action, the one that will convert more lookers into leads? Author and coach Darryl Davis offers 10 tips for writing CTAs that’ll get consumers to take action. Continue reading
Formerly an independent brokerage, The Nassimi Group has relinquished its indie status to become a 10-person team under Douglas Elliman. In 2022, Richard Nassimi closed roughly $80 million in sales volume. Continue reading
People will remember your profile sometimes more often than they will remember your name if you do it right. Marketing expert Michelle Berman shows us how color can impact your brand and your audience engagement. Continue reading
Jimmy Burgess sits down with Noah Escobar, a 22-year-old real estate agent with Berkshire Hathaway HomeServices Beach Properties of Florida closed and contracted over $16 million in sales volume in his first full calendar year as an agent. Continue reading
Focus on creating high-quality pieces that resonate with your target audience and meet their evolving needs. With the right approach, you can stay ahead of the curve in the age of AI-powered search engines. Continue reading
In this shifting market, agents will have to do more to achieve the same results they were getting before, writes Adam Hergenrother. Here, he breaks down Gary Keller’s formula for doing more and how you can take action to do more and achieve more this … Continue reading
The agents join Compass from Berkshire Hathaway HomeServices and boast at least 25 years of experience in the industry, Compass exclusively told Inman. Continue reading
Inman’s Marketing All-Stars is a nod to the most effective, creative and boundary-pushing marketing professionals in the real estate community. Continue reading
It can be challenging to discern meaningful data from the rest. Still, it’s vital to grow your social media efforts effectively. You want to avoid what’s called “vanity metrics” and measure the metrics that mean something. Continue reading
Targeting the right audience is a critical factor in real estate marketing success. Here’s how to crunch the numbers and make sure you’re as effective as possible. Continue reading