Don’t ignore this part of your pipeline

Read through any real estate group on Facebook and you’ll see the top question is often about which CRM is best. To which most will reply, “whichever one you’ll actually use.” A CRM is a powerful tool for any real estate professional. And actively usin… Continue reading

Build a culture of learning and growth

Competition for talent in real estate is fierce. And one of the strongest differentiating factors for your brokerage is found in training and continuing education. It’s something Dan Nelson, VP of Performance Excellence at Leading Real Estate Companies… Continue reading

How to curate a consistent marketing experience

When it comes to marketing Santa Barbara real estate, I take a holistic approach. As a real estate agent with Sotheby’s International Realty in Montecito, I’m not a salesman: I’m an expert in luxury. I work hard to reinforce that image by presenting a … Continue reading

Success stories from Startup Alley: FIRST

For real estate agents and brokers, most of their new listings will come from their sphere of influence. Which means staying in touch with people they already know is paramount to driving business. But while the average homeowner moves every 7 or so ye… Continue reading

6 tips for creating video that today’s consumers will actually watch

Eighty-five percent of videos on Facebook are watched without sound. Given such numbers, how do you create video — sans sound — that captivates viewers? Here are six tips for making your silent video shine. Continue reading

President Donald Trump holds Realtors in the palm of his hand

Most were pleased with Trump’s performance and identified with him as a real estate businessman. Continue reading

Ambassadors announced for Inman Connect Las Vegas 2019

Ambassadors are vibrant members of the Inman community who volunteer at each event to make introductions, help new attendees find their way and bring the spirit of connection alive. Continue reading

House passes Equality Act in step toward LGBT housing protections

Currently, 21 states and the District of Columbia offer prohibit discrimination on the basis of sexual orientation and gender identity. Wisconsin only banned discrimination on the basis of sexual orientation, not gender identity. Continue reading

Why didn’t all the rain put a halt to homes sales this spring?

The conventional wisdom is that the past month of nonstop rain should have put a damper on real estate sales, but, in fact, the opposite has happened. Continue reading

Trump announces end to steel and aluminum tariffs at NAR conference

President Donald Trump spoke broadly about cutting regulations and announced his administration struck a deal with Canada and Mexico that would ostensibly lift on steel and aluminum tariffs at the National Association of Realtors midyear legislative me… Continue reading