How to attract Gen Z: Avoid these 3 outdated marketing mistakes

Undeniably ambitious, Generation Z is also realistic. Value, not to be confused with cheapness, is of the utmost importance. As a member of Gen Z and an agent, I have a unique lens that allows me to view it through both perspectives. Here are the commo… Continue reading

How to attract Gen Z: Avoid these 3 outdated marketing mistakes

Undeniably ambitious, Generation Z is also realistic. Value, not to be confused with cheapness, is of the utmost importance. As a member of Gen Z and an agent, I have a unique lens that allows me to view it through both perspectives. Here are the commo… Continue reading

What are you waiting for? Close the female leadership gap today.

The Harvard Business Review reported that men will apply for a job if they meet 60% of the qualifications, but women will only apply if they meet 100% of them. That poses a question for anyone who wants to close the gender leadership gap. Nothing can f… Continue reading

Episode 5 – Taking back the reins

The real estate landscape has changed, and with it, Keller Williams. Today, Gary Keller is back in the CEO seat, guiding Keller Williams through the fourth industrial revolution and focusing on developing an innovation engine that changes the game. Continue reading

The app that gives agents an edge with today’s fresh listings

Every month, the top five real estate websites receive over 320 million visitors, but half of those visitors are not looking to buy or sell a home. All of the sites feature the same basic listing photos and information and the same impersonal way to co… Continue reading

3 things I learned from selling trophy properties

Every once in a while, a property is put on the market that is so exceptional in its luxury, history, or setting that it surpasses other high-end offerings by leagues. These superlative listings are commonly referred to as trophy properties — and throu… Continue reading

Why cookie cutter tech just doesn’t cut it

“We offer that tool, if only our agents would use it!” These words are uttered by nearly every leader of a brokerage firm. Each day, agents and teams eagerly present the next ‘game-changing’ tool to their brokerage leadership with the promise of it mak… Continue reading

4 things to know about working with military buyers and sellers

Homebuyers and sellers are often motivated by the market and inventory — signals that buying or selling a home is a smart financial decision at that time. But a segment of buyers and sellers can’t always wait for the right time. They have to buy or sel… Continue reading

An unfair competitive advantage

Recently, Arianna Huffington, Founder of the Huffington Post and CEO of Thrive Global, reported on a new Statement on the Purpose of a Corporation from The Business Roundtable. This association of top American CEOs created a pledge to deliver long-term… Continue reading