8 bogus questions sellers ask when interviewing listing agents

Some of the tried-and-true questions sellers have been asking for years are actually totally meaningless. Here are the top bogus questions sellers ask along with ways to effectively counter them. Continue reading

How to protect your buyers from appraisal catastrophes

With multiple offers being the order of the day, buyers are overbidding to outgun their competitors. What happens if an appraisal comes back low? Here are a few important steps to take before writing an over-ask offer. Continue reading

10 credit mistakes that could cost buyers their dream home

Buyers have been known to let the excitement of buying a home cloud their judgment. Here are 10 ways you can help keep your clients on track to prevent them from blowing up their chances of owning a home. Continue reading

You’ve got 7 seconds to sell — here’s how to maximize your listing

Even with COVID-19 restrictions, buyers still want to visit homes in person. They are, however, using online pictures, marketing and 3D tours to dramatically shortlist the homes they will actually visit. Here’s how to make your listing stand out. Continue reading

Making repair requests? 7 guidelines to ensure the deal doesn’t tank

Buyers who produce a laundry list of non-critical items run the risk of alienating sellers and ending up with little or nothing. Although it’s important to get the best possible terms for the buyer, there is often a fine line between reasonable and not. Continue reading

How to manage buyer expectations in a shifting market

A new generation of homebuyers doesn’t seem to believe that simply owning a home can be the first step toward wealth creation. Agents can help them to gain a more sensible perspective and a home in their price range with these suggestions. Continue reading

5 outdated seller beliefs agents should debunk

Any seller who has not sold a home in the past five years is in for a shock: Everything they thought they knew about selling a home has changed. Sellers who do not understand the new rules of engagement can easily make costly mistakes and jeopardize th… Continue reading

5 ways California wildfires will change the face of real estate

As California struggles to cope with increasingly frequent and devastating wildfires, through the smoke one thing is clear: Real estate in the Golden State has been changed irrevocably. From the governor’s office down, demands for change are being voic… Continue reading