Recognizing the distance we have yet to travel toward full equality

To fulfill the promise of our founders, and of Juneteenth, it’s time to prioritize affordability and access for Black Americans, writes team leader Carl Medford. Here he outlines the history of the holiday and the meaning it holds. Continue reading

Handle client expectations or lose credibility: 3 tips for a shifting market

In any real estate market, one side of the market is in a power position while the other is not. According to team leader Carl Medford, understanding the flow of power in a transitioning market can help you and your clients set the stage for success.  Continue reading

Buyers got cold feet? 6 objection handlers to warm ’em up

There is no question that rising interest rates have pushed us into a market shift, according to team leader Carl Medford. Here’s how to have those all-important discussions with your buyer clients about timing, markets and budget to overcome their obj… Continue reading

Working with sellers in a market shift: 7 dos and don’ts

This is not a case of Chicken Little crying, “The sky is falling,” says team leader Carl Medford. We are headed into a real shift, and those who embrace the new reality, effectively coach their clients and respond the quickest will come out ahead. Continue reading

5 signs your current brokerage is no longer for you

A vibrant culture, unlimited growth opportunities, dynamic leadership, superior support and a sound financial package should all be in place so you can become all you were made to be, says to mega team leader Carl Medford. Continue reading

Competence beats cash: 7 steps for writing winning offers

Your mission, should you choose to accept it, is to write an offer that does not need to be countered or corrected, according to Carl Medford. These seven elements will increase your buyer’s chance of winning out, even over cash offers. Continue reading

How will autonomous self-driving cars affect real estate?

Innovations in technology have already changed buyer behavior over the years. Carl Medford looks at how driverless vehicles may (or may not) continue the shift. Continue reading

Offers are just the beginning: How to get top dollar for sellers

Is your seller receiving a high number of multiple offers? Here’s how mega team leader Carl Medford ensures his sellers are completely satisfied that they got the best price and terms possible. Continue reading

The end of Zestimates and 14 other gifts Realtors really want from Santa

From buyers who tell the truth to agents who actually pick up the phone and sellers who understand the Zestimate is bunk, here’s what Realtors would really love to see under the tree. Continue reading

How to move the ‘big rocks’ to next-level your business

Eat that frog, the one thing, the 80-20 principle — many wise business people have written volumes on the subject of getting after it. Mega team leader Carl Medford gives his personal strategy on how to knock out the most impactful business activities … Continue reading