How you handle a crisis could either result in the end of your real estate career or a glowing review. To ensure the latter, follow these steps to respond with honesty, compassion and direction. Continue reading
While some agents hit the new year running, others seem to be stuck in the mud, repeating the same mistakes from the previous year and going nowhere. Here are four key areas to master for 2022 to get your business going in the right direction. Continue reading
As Americans, we’re very blessed. This holiday season, mega-team leader Carl Medford is thankful, but also concerned. Here are the top 11 issues that he believes will affect the future of real estate. Continue reading
The pandemic has impacted homeless populations across the country. Rather than the standard advertising-based pie giveaway this Thanksgiving, consider a meaningful alternative. Here’s what one mega team is doing. Continue reading
Buyers need a competent agent who follows a system that ensures that all essential details are systematically handled effectively and promptly. Here’s a step-by-step system that’ll make you a hero in your buyers’ eyes. Continue reading
First impressions are everything when putting a home on the market. That’s just one of several things Carl Medford wishes sellers understood about marketing homes to sell.
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Is your client a lion, otter, golden retriever or beaver? Here is a quick and easy way to identify which personality your prospective client has so you can adapt your presentation style to win the day. Continue reading
We’ve all encountered the sellers who think their Zestimate is the last word on pricing. Here’s the proven four-step plan Carl Medford’s team uses at listing appointments to help bring sellers back to reality and win the listing. Continue reading
At the heart of every real estate transaction is a series of expectations, and they might be a little skewed as we’re coming out of an extreme seller’s market. Here are the 3 fundamental steps (and tips for every part of the process) to manage them eff… Continue reading
The recent onslaught of wildfires and accompanying smoke blanketing many states are combining with the pandemic with deadly results. It is not just personal health that is being affected — there are significant implications for real estate as well. Continue reading