When it comes to listening to our clients there is always room for improvement. Brokerage leader Kris Lindahl offers his wit and wisdom about learning what our clients need most right now. Continue reading
Why does so much real estate marketing sound the same? It’s simple: commoditization. If you want to stand out from the crowd, you have to speak to the relationship with each consumer and their community. Here’s how. Continue reading
Although personal videos are easy and cheap to create, a lot of agents still shy away from them. Here are a few excuses you might be using to avoid the camera and what you can do to overcome them. Continue reading
Real estate is an industry based on facial recognition. When you ask people, “Who sold your home?” they almost always answer with their agent’s name — not the brokerage they work for. Here’s what to think about when putting a face to your brand.
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The real estate market is healthy. The real estate industry is not. Because too many agents, team leaders and brokers have a huge blind spot in their business models. If you do too, it’ll likely destroy your business in the next two years. Continue reading
If you want to recruit better talent and more clients who want to with your team, focus on building your master brand first. Here’s how to do that. Continue reading