How to be an invaluable resource for your luxury clients in 2022

In luxury real estate, staying ahead of competition calls for detailed market knowledge. You need to have a good grasp on everything that’s going on, including what buyers are searching for and what trends are cropping up on the horizon. Here are a few… Continue reading

3 secrets for perfecting your personal brand

Effective personal branding showcases your skills and experiences and helps you stand out from the competition and build trust with clients. Agents need to embrace personal branding and control their online presence now more than ever. Here are three s… Continue reading

Want to level up in 2022? 5 ways to approach growth

If you want to level up in 2022, first, slow down. Think carefully about the past year — what worked, what didn’t, what could’ve used a little improvement — and then start carving your path to growth one step at a time. Continue reading

3 assets high-net-worth buyers are looking for in (all) their properties

These three facets of home design are critical to high-net-worth buyers now, and they will be into the future, says founder and CEO of The Agency Mauricio Umansky. Continue reading

3 tech tools new agents should absolutely know about

Are you familiar with CRM software and lead generation tools? What about AI? If you aren’t familiarizing yourself with the latest and greatest in tech, you’re missing out on an opportunity to kick your business up a notch (or two). Here’s what to know. Continue reading

5 high-end home design features trending today

Staying current on home design trends can help you advise buyers on the value they’re getting for their money and assist sellers in getting top dollar for their home. Find out what’s trending in luxury homes from Mauricio Umansky, founder and CEO of Th… Continue reading

What’s next? 3 ways to develop your leadership skills

After learning all the technical skills needed for the job, leadership and hard work are essential to success in this industry. These tips will help new (and seasoned) agents become natural leaders. Continue reading

Zero contacts? 6 ways to get clients as a newbie

Making connections is a crucial part of being a real estate agent. But if you’re new to the scene, with no contacts at all, where do you even start? Here are a few tips for finding those potential clients. Continue reading

How to select the right partners for franchising

Expanding into new markets through franchise partners is an exciting opportunity for any business — but it’s also one that takes a lot of planning. Here’s what to think about when picking your partners. Continue reading

How to coach clients through an inventory-depleted market

It’s not easy navigating a market with anemic inventory levels, which is why real estate pros should do what they can to help clients throughout the process. Here are a few key things agents need to do. Continue reading