It ain’t over ’til it’s over: Jury’s still out on discounted real estate services

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How do consumers find a transparent picture of what they’re getting when they sacrifice service over price? The short answer is that they don’t. The new business models may be winning over some segments of customers, but the overall war for their heart… Continue reading →

Lesson Learned: Don’t stop believing

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Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, actor-turned-LA-Realtor Yawar Charlie shares his story.
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How to cope with iBuyers in your market

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If you have iBuyers in your market, consider leveraging all your options. Byron Short, the broker-owner of Success Property Brokers in Phoenix, has created a very effective approach to coping with all the iBuyer models in his market. Find out how it wo… Continue reading →

What’s your niche? How to find it — and use it.

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Delivering a luxury real estate experience necessarily entails providing your clients with specialized insights and knowledge. So the question is: what’s unique about you? What do you understand better than everyone else? Continue reading →

Get off the stock market roller coaster and into real estate

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This past March, the bull market celebrated its 10-year anniversary, and it’s generated one of the S&P 500’s best surges ever. The New York Times reported, “the rise has generated more than $30 trillion in wealth. Adjusted for inflation, that is t… Continue reading →

Lead gen game-changer: How geographic layering is growing my business

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What’s the best way to look for new lead-generation strategies? Discovering what others are doing that’s working well. In this recurring column on Inman, agents and brokers share what they’re doing to change up their lead-gen strategies. Find out how L… Continue reading →