Ryan Serhant: Real estate has a big problem with chasing trends

The star broker said at Inman Connect New York Tuesday that the industry hasn’t fundamentally improved enough, which makes him fear the past’s mistakes will be repeated. Continue reading

How to stand out from the AI marketing noise

Agents and brokers can make the most of the latest “martech” tools by first identifying an area of expertise that they can build their brands on, then forging lifelong relationships with clients. Continue reading

Top agents on AI: ‘It’s affordable leverage’ you can’t afford to ignore

Grab the opportunity, Carrie McCormick of Christie’s International Real Estate, Carrie Soave of eXp Realty and Karen Stone of Engel & Volkers told Inman Connect New York attendees. Continue reading

Closing gifts are no longer enough to win repeat clients

During Inman Connect New York, Client Giant founder Jay O’Brien explained his system for breaking out of a referral rut with an inventive client gifting strategy. Continue reading

Lofty’s new AI Assistant reveals itself at Inman Connect

Technology company Lofty leveraged the energy of Inman Connect New York to roll out Lofty Assistant, an artificial intelligence-backed automation designed to enhance how users interact with its primary CRM and marketing solution.  Continue reading

Collabra and Bright MLS team to give agents ad tech

Bright MLS subscribers will now get free access to Collabra’s AdBuilder and SphereIndex tools, which can be used within Bright’s platform. Continue reading

‘Don’t ask it for the concept’: The limits of AI in real estate marketing

Real estate agents who provide tools like ChatGPT with generic prompts to churn out content are missing out on the best uses of the tech, media experts argued at Inman Connect New York. Continue reading

Train ChatGPT with client values for AI-powered content in 2024

Phil Stringer of AI Agent Academy told ICNY attendees to provide the AI chatbot with specific prompts that reflect the perceived value of their clients to gain back time in 2024. Continue reading