How far would you go to protect your buyer clients? The Download

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The Consumer Federation of America, an industry watchdog, says that the buyer agreements you’re depending on are woefully inadequate to properly protect homebuyers. Continue reading →

‘Selling the Hamptons’ is back — and the competition is fierce

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Two new cast members make their entrance in Season 2 of “Selling the Hamptons,” which premieres on Max on Friday. Season 1 vets Bianca D’Alessio and Peggy Zabakolas told Inman the newbies are ready to ruffle some feathers. Continue reading →

Millennials and Gen Z rack up credit card balances amid sky-high interest rates 

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In November 2023, 56% of Gen Z and 69% of millennials said they were concerned about the current state of the economy, driven largely by inflation, rising interest rates and high debt levels. Now, threats of the Fed not cutting rates at all this year, could put many Gen Z and millennials’ finances in jeopardy.   […] Continue reading →

Here’s how Zillow’s new ‘super app’ is driving revenue growth: DelPrete

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Zillow is diversifying its revenue along the transaction — what it calls its super app — and is outperforming a depressed market, Mike DelPrete writes. Continue reading →

Atllas’ model undercuts its best asset — its software: Tech Review

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Atllas is a real estate brokerage that runs its business through a series of proprietary software products blanketing open house marketing, mobile web marketing, customer relationship management (CRM) and a DIY digital marketing center. Continue reading →

9 post-Sitzer questions we still don’t have answers to

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Change always brings chaos and disruption, broker Cara Ameer writes. While many of these issues have been lurking in the background before we knew what Sitzer | Burnett was, they illustrate the work that remains to be done. Continue reading →

Try these 7 budget-friendly lead sources with no upfront fee

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In a market where agents must be expense-averse, Jimmy Burgess writes, generating leads that only have an expense if money comes in can make a lot of sense. Continue reading →

Ditch the me-me-me approach to marketing and negotiation

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Agents should embrace client-centric approaches that include making their marketing materials about the client, trainer Bernice Ross writes. Continue reading →

Want to be a more effective real estate leader? Learn how to coach

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ERA Real Estate President Alex Vidal writes that agents are the true heroes in real estate. Leaders need to understand that and support them if they want to get better results. Continue reading →