Digital marketing and a compelling online presence will be more important than ever, especially on mobile devices, according to a new National Association of Realtors’ report. Continue reading
Matterport’s latest camera will scan spaces up to 4 times faster compared to the Pro2, while increasing its range, with the ability to accurately capture rooms and features within 100 meters. Continue reading
BrokerBay’s solution for MLSs allows agents to publish digital twins of their listings within the MLS’s home search experience, the 3D content for which is created by Matterport or iGuide, according to user preference. Continue reading
An early leader in the vertical integration of 3D home tour capture and publishing, Ricoh360 Tours is building on its success with the launch of a new floor plan creation engine. Continue reading
For listings with a Zillow interactive floor plan, customers can seamlessly travel through an entire home as if they were touring it in person. Continue reading
HomeDiary is a fully realized home asset tracking solution for homeowners and their agents. Spaces, its clever, easy-to-use room management interface, allows users to set up a layout of custom-labeled room cards Continue reading
To fully leverage Interactive Virtual Tours floor plan tool, the user needs two additional vendors: one to produce a floor plan and one to produce the photos. Given what’s out there today, this seems more than mildly inconvenient. Continue reading
Thought QR codes were dead? The pandemic fueled the resurgence of these blocky, fragmented data icons, and now, they’re everywhere. So, as a tech-forward real estate agent, here’s how you can leverage them and meet clients where they are. Continue reading
First impressions are everything when putting a home on the market. That’s just one of several things Carl Medford wishes sellers understood about marketing homes to sell.
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Although 3D tours certainly saw an uptick during the pandemic, using them on every listing isn’t practical or necessary — especially in a hot market. Here’s why traditional listing photography, despite its flaws, will still be standard practice. Continue reading