Retargeting: What is it and what does it mean for your firm? At this point, we’ve probably all experienced retargeting. Let’s say you just spent an hour browsing grills online and decide last-minute that the expensive new infrared gas grill you’d been … Continue reading
Ed Carey, founder and CEO of Audience Town, a new real estate advertising company, believes lead generation in its common forms is antiquated and becoming diluted. Here’s why he thinks that programmatic advertising is the future of online outreach for … Continue reading
There have been questions over the employment status of real estate agents in California — and possible ramifications or ripple effects nationwide — in the wake of a labor ruling by the California Supreme Court over a year ago. Continue reading
(Update: On July 8, 2019, a federal judge blocked the Trump administration order that would have required drug companies to include prices in their TV ads. A Health and Human Services spokeswoman said the administration “will be working with the Depart… Continue reading
Warburg Realty has embarked on a new partnership that will enable it to execute targeted social media advertising for all of its listings. Continue reading
Real estate sales and marketing platform Curaytor announced Wednesday, via Instagram, that customers are now able to integrate the popular picture-based social medium into their marketing plans. Curaytor will only communicate via The Gram for the next … Continue reading
The new product will allow brokerage and luxury listing platform Luxury Portfolio International to deliver targeted ads from the 50,000 properties it markets across the web. After someone views a property on Luxury Portfolio’s website, they’ll start se… Continue reading
Homesnap has launched a new feature that lets agents create short, Instagram-esque posts about their listings, which can be then shared on social media. Continue reading
The company is preparing to launch its 2019 outdoor, radio, digital, TV and social media ads, and the first spots will tout the company’s new free video advertising platform for its more than 120,000 agents. Continue reading
Do you ever feel that advertisers and marketers don’t understand, or really speak to, people over 50? That they’re missing what 21st century aging is all about? Then you’ll be interested to see what advertising executive Nadia Tuma-Weldon says. She’s t… Continue reading