The all-in-one solution vs. best-in-class: A head-to-head comparison

In a recent interview, Agent Image Co-founder and Managing Partner Jon Krabbe shared his insights on how agents today can build their digital presence. We also spoke about the need for today’s agent to shape a tech stack that meets their goals. Continue reading

3 tips to create email marketing your clients will actually read

Email is a staple of office productivity and one of the easiest ways for real estate agents to engage their spheres of influence. But it’s just as easy to alienate clients and teams with marketing emails that miss the mark and fail to deliver value in … Continue reading

Digital advertiser Audience Town gets powered by seed money, new staff

Audience Town’s programmatic advertising services receive boost from MathCapital and two new executives for the development of user-interfaces and APIs. Continue reading

6 ways to show your clients you care this holiday season

Customer appreciation season is here! It’s the time of year we reflect on the past year and show appreciation to those who have helped make our business a success. Here are some ideas to get your creative juices flowing.  Continue reading

Agent/broker perspective: Complying with new branding and marketing regulations

In this column, Anthony Askowitz explores a hypothetical Miami real estate situation from both sides of the broker/agent dynamic. This month: A top Miami agent is frustrated with new state regulations concerning naming and branding, which forbid certai… Continue reading

Put yourself on the (Google) map!

What do these things have in common: your car, your next open house, your latest closing, the listing your buyers just fell in love with? Heck, probably the grocery store, too. If you’re a real estate agent, you’re likely spending more time in these pl… Continue reading

The app that gives agents an edge with today’s fresh listings

Every month, the top five real estate websites receive over 320 million visitors, but half of those visitors are not looking to buy or sell a home. All of the sites feature the same basic listing photos and information and the same impersonal way to co… Continue reading

Cindy Gallop: Disrupting Ageism in Advertising

Cindy Gallop loves to tell people how old she is. She says it’s a special number because it’s a subtotal of your learnings, life experiences and everything you’ve been through to date. “I’m fifty-nine and shout it from the rooftops,” she says. Gallop, … Continue reading

You’ve made it to the top, but your work isn’t done. Here’s what you need.

“It’s more difficult to stay on top than to get there.” Mia Hamm, a two-time Olympic gold medalist, and two-time FIFA Women’s World Cup champion. Being the top agent in your market means building a practice that is not just okay or average. Continue reading