Tag Archives: Advertising

Is it a write-off? See which of these 14 expenses agents can deduct at tax time

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A quick reference guide for common real estate agent expenses to help you determine whether or not they are tax-deductible. Continue reading →

Adwerx nabs $14.5M to expand customer relationship advertising

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Customer Relationship Advertising, or CRA, refers to the technology’s capability of connecting directly to clients’ CRM tools to identify and target leads with online campaigns, per agent. Continue reading →

3 simple principles to make your marketing stand out

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Why does so much real estate marketing sound the same? It’s simple: commoditization. If you want to stand out from the crowd, you have to speak to the relationship with each consumer and their community. Here’s how. Continue reading →

Inman Review: Hate writing listing descriptions? Agently’s AI can help

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For the individual agent who needs to get off the ground quickly and affordably or who simply needs help writing listing descriptions, Agently is a good investment. Continue reading →

Zero contacts? 6 ways to get clients as a newbie

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Making connections is a crucial part of being a real estate agent. But if you’re new to the scene, with no contacts at all, where do you even start? Here are a few tips for finding those potential clients. Continue reading →

Does your advertising paint a true picture?

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In real estate, transparency should matter. However, there’s a lot of self-promotional marketing in the industry that falls firmly in the gray areas between truth and fiction and along the seams between black and white. Continue reading →

Marketing content manager Aryeo raises $3.65M

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Aryeo, the 2021 class member of NAR’s REACH program, started in real estate photography before graduating to the greater need of helping agents control their data and content. Continue reading →

Zillow’s new ad campaign highlights two sides of the moving journey

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Taking inspiration from “the great reshuffling” that happened during the pandemic, Zillow’s new ad campaign “To Move Is To Grow” highlights the emotional side of moving. Continue reading →

Create a brand that brings in your dream clients

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Building a brand can seem overwhelming if you don’t know where to start. From figuring out your niche to building a website, there are many things to consider when it comes to real estate branding. Continue reading →