Tag Archives: agent marketing

Is it a write-off? See which of these 14 expenses agents can deduct at tax time

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A quick reference guide for common real estate agent expenses to help you determine whether or not they are tax-deductible. Continue reading →

Ryan Serhant to agents: Find the ‘and’ in your personal brand

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Find authenticity, lean into your passions and think about your future self, says “Million Dollar Listing New York” star Ryan Serhant. Continue reading →

Show ’em your value: 7 P’s of real estate agent marketing

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Success starts with developing a clear understanding of who you are, who your ideal client is and what you offer. Package your services, position yourself for maximum exposure, and develop a process that keeps you top-of-mind. Continue reading →

14 ways to supercharge your social media strategy for 2022

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Social media experts Katie Lance, Chelsea Peitz and Marki Lemons-Ryhal shared the secrets to mastering Facebook, Instagram and video content creation during Inman Connect Las Vegas. Continue reading →

Keller Williams agent canned for conspiratorial ‘plandemic’ billboard

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Former Greensboro KW agent Chris Carlan has been fired for his controversial billboard featuring a coronavirus conspiracy theory and Pepe the Frog, a well-known Neo-Nazi meme. Continue reading →

The roadmap to creating a complete digital marketing plan

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Marketing, branding and social media play vital — and ever-changing — roles in growing your business. Learn best practices from the best in the industry to grow your personal brand, market your listings in innovative ways and creatively keep in touch w… Continue reading →

The best marketing ideas come from agents in the field

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Abby Lee, senior vice president of marketing and communications at RE/MAX, shares how she got into the field, why she’s been with the brokerage for over two decades and why the best feedback comes straight from agents. Continue reading →

Brown Harris Stevens’ agent platform ‘couldn’t have come at a better time’

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The long-standing, NYC-based urban luxury independent Brown Harris Stevens has developed an agent productivity solution called MAIA. It rests on a Salesforce backbone. Continue reading →

This is not the time for ‘marketing as usual’

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Industry experts Katie Lance, Kendall Bonner and Victoria Kennedy say agents shouldn’t be afraid to talk about controversial topics. Continue reading →

Filmmaker-inspired video app wants your help in beta testing

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The app comes with a shot list and in-screen shooting recommendations to ensure users capture everything that makes a video worth watching. It was developed by a filmmaker and former Sothebys executive. Continue reading →