3 advantages of tailoring your marketing strategy to niche buyers

When you think long and hard about who you’re speaking to and what they want to hear, The Agency’s Rainy Hake Austin writes, you’ll see your efforts rewarded with a full pipeline, satisfied customers and great ROI.  Continue reading

Should your dream team be super-sized or narrowly niched?

While your professional journey is a personal one, luxury consultant Chris Pollinger says it’s easier when you aren’t trying to go it alone. Join with like-minded individuals and building a team that’s right for you can make all the difference. Continue reading

How a construction niche produced 1 of the top luxury agents in the US

The former No. 1 Engel & Völkers Americas agent tells Inman how real estate professionals can build top businesses by targeting a niche. Continue reading

Stand out: Master social media and be ‘super f*ing authentic’

At Inman Connect, star brokers Josh Peters and Nile Lundgren shared the power of authenticity and dedicating yourself to a niche during a challenging real estate market. Continue reading