7 reasons great real estate agents will always be needed

Now is the time to expand your skill set, broaden your knowledge and provide value at a higher level than you’ve ever provided, Jimmy Burgess writes, so that you won’t just survive, you’ll thrive. Continue reading

Don’t let your feelings or bank account dictate your value

If you’re having trouble conveying your value to clients, it may be because you don’t believe in it yourself. Coach Darryl Davis provides the pep talk you need to take center stage as a client coach and advocate. Continue reading

We asked ChatGPT about agent value. Its answers may surprise you

ChatGPT answered questions about the value a real estate agent has and about how real estate commissions work. Do you agree with its answers? Continue reading

Post-Sitzer, the opinion of 8 people doesn’t diminish agent value

According to coach Darryl Davis, the opinion of eight people doesn’t prove anything about the reality of our industry. By staying positive, keeping perspective and being proactive, real estate agents can continue to demonstrate their worth. Continue reading

Buyers ‘very unaware’ of how homebuying works: WAV Group

The 2024 survey, entitled, “How buyers feel about working with agents” gleaned its results from 340 homeowners who purchased within the last three years. It asked a range of questions of its subjects, one being how much time they believe their represen… Continue reading

Commission compression depression? 4 steps to ease the pain

Do your clients focus on price or potential? Whether it’s your commission or their home price, their attitude will make all the difference. Continue reading

Gen Zers see ‘green homes’ in their searches, says RE/MAX study

Amid an economic landscape in flux, homebuyers and sellers continue to want expert advice from real estate agents while looking to prepare for the future, and for Gen Z that means finding “green homes,” according to RE/MAX. Continue reading

RE/MAX launches ad campaign highlighting the agent’s value

With the tagline, “The right agent can lead the way,” the campaign includes broadcast spots and digital assets that emphasize RE/MAX agents as experienced real estate professionals equipped to help consumers through any market. Continue reading

The real reason sellers shop by lowest commission

A homeowner who’s shopping based purely on price isn’t convinced that real estate agents are worth the money, which is why it’s so important that we show them why they are. Here’s the best way to approach the conversation. Continue reading

3 ways agents can help today’s savvy, educated buyers and sellers

Online resources can give buyers and sellers an advantage when it comes to accessing information on the market and current listings. However, nothing can replace the expertise and knowledge of an experienced agent. Here’s why. Continue reading