Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, now all Redfin-listed homes will publicly display the commission that sellers are offering to buyer’s agents. Continue reading
On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer shares why now is the time to get out of the box and create content that resonates with your tribe. Continue reading
Done right, your brand is a thoughtful, researched, emotional expression of your value — a value that lives in people’s hearts and minds. So what are some things a newer agent (or a grizzled veteran) can do to build brand awareness? Continue reading
Improvements to Apple Maps should be especially handy for agents who like to use voice commands with their iPhones, as those phones default to Apple’s proprietary mapping technology rather than that of a competitor such as Google. Continue reading
Have you noticed that your real estate business has been slowing down lately? Are you putting out content to the sound of crickets? If so, it is likely that your brand is missing the mark! Here’s how to hit the refresh button on your real estate brandi… Continue reading
To find out if a brand evolution or rebrand is necessary, an excellent place to start is with a brand audit. The result of the review will shed light on whether your brand is still relevant and valuable or if it’s time for a change. If it is, just foll… Continue reading
Listen in for 1000watt’s Marc Davison’s challenge around breaking paradigms in branding your real estate organization, and learn how your name, logo and messaging can work together (in harmony, of course) to articulate what’s important to you as a comp… Continue reading
Sick of spending thousands on leads that rarely convert? If you could, wouldn’t you rather focus your conversion efforts on prospects who already want to work with you? Learn how from Mike Cuevas, aka The Real Estate Marketing Dude. Continue reading
Windermere Real Estate has launched a new marketing campaign highlighting not its considerable technology chops, but its agents’ willingness to go above and beyond for their clients. Continue reading
Technology has always played a key role in the success of real estate agents. Today, smart real estate agents proactively seek out new technologies and other solutions to give them an advantage even in a highly competitive market. Continue reading