Real Director of Marketing Md Kamruzzaman writes that in today’s crowded marketplace, even boutique buildings need a distinct brand identity to stand out and attract buyers and tenants. Continue reading
Twin Cities broker-owner Kris Lindahl has been making headlines with a one-of-a-kind collaboration for Call of Duty’s latest game. Here’s how solid branding — and intellectual property protections — made the deal happen. Continue reading
Entrepreneurs aligned with a major network, like RE/MAX, can leverage a brand consumers know and trust. Continue reading
Commit to your franchise’s brand standards while keeping your own individual identity to build a real estate business that resonates both locally and globally, The Agency’sTara Scholl-Gettles writes. Continue reading
Mastering a niche makes you more valuable in the eyes of consumers, senior real estate expert Nikki Buckelew writes, and it will make selling real estate a far more interesting and enjoyable career. Continue reading
The three-time Tony Award winner will appear at Inman Connect Las Vegas later this month to share his expertise on branding, marketing and developing the confidence in life to be yourself. Continue reading
As a real estate agent, your reputation can make or break your business. Christy Murdock shares seven things that can significantly damage your professional image and what you can do to avoid them. Continue reading
Need to create a more pulled-together look for your brand while working with a limited budget? Rachael Hite shares tips to put tech to work for a cohesive design. Continue reading
Diversity is the way of the future, writes The Agency’s Mauricio Umansky. Here, he unpacks the advantages of intentionally building a diverse team for your clients, your agents and your business. Continue reading
When it comes to your personal brand, coach Darryl Davis writes, it’s a case of say what you mean, and mean what you say about service. Continue reading