The marketing package for Serhant. Signature properties will come at no additional cost to agents and will include branded materials from Serhant. Studios and Serhant. ID Lab. Continue reading
No cash? Don’t fret. There are plenty of ways to establish yourself as a new agent and make connections without spending a lot. Coach Darryl Davis shares his top ideas. Continue reading
Staying in touch with your sphere of influence is the foundation of building and maintaining your business, says coach Darryl Davis. Here are a few authentic scripts for more effective follow-up. Continue reading
Find authenticity, lean into your passions and think about your future self, says “Million Dollar Listing New York” star Ryan Serhant. Continue reading
Reuveni LLC will operate “as a separate line of business” at Coldwell Banker Warburg and will focus on the sales and marketing of new development projects. Continue reading
As Coldwell Banker embarks on a new branding effort, Chief Marketing Officer David Marine advised agents to be authentic and to differentiate themselves from their peers. Continue reading
This week: Byron Lazine and Nicole White are joined by special guest Tom Ferry offering insights on marketing to millennials and expanding your brokerage’s end-to-end capabilities. Continue reading
Flipsnack is a very cool, inspired marketing investment any brokerage serious about standing out should consider. There’s almost nothing it can’t create to make you look professional, tech-savvy and brand-forward. Continue reading
Success starts with developing a clear understanding of who you are, who your ideal client is and what you offer. Package your services, position yourself for maximum exposure, and develop a process that keeps you top-of-mind. Continue reading
Coldwell Banker was the most recognizable brand, with 91 percent of survey respondents correctly identifying the brokerage’s logo. But which real estate brands are the least recognizable? Continue reading