Stick the landing: the right way to rebrand

Are you losing sleep over the tired look of your brand? Do you lose even more sleep wrestling with how to improve your look? Starting tonight, you can rest easy – I have some advice. As the chief marketing officer for Coldwell Banker, I have the privil… Continue reading

What’s in it for you? How real estate organizations boost your business.

As far as a great brand goes, I found mine when I joined Coldwell Banker 14 years ago. At the time I was working at a nonprofit in San Francisco. I was lucky to buy my first home through a Coldwell Banker agent. He recognized my drive and desire to mak… Continue reading

An unfair competitive advantage

Recently, Arianna Huffington, Founder of the Huffington Post and CEO of Thrive Global, reported on a new Statement on the Purpose of a Corporation from The Business Roundtable. This association of top American CEOs created a pledge to deliver long-term… Continue reading

How passion and pride can bring professional success

One of the best parts about choosing a career in real estate is the opportunity to use the work I do every day to affect real and lasting change in my community. As a top agent in Cincinnati, my business goals are tied to my community goals. I always f… Continue reading

How to leverage culture for growth

A monthly dinner with your top performers. The annual office barbecue and volleyball tournament. A quarterly offsite with your managers. While some owners and brokers may see these simply as ways to get people out of the office and boost morale, the tr… Continue reading

Create new inventory overnight. Here’s how.

Ask most Realtors about their market and they’ll tell you inventory is extremely limited. Even with a market correction on the horizon, there just aren’t enough homes on the market. The same is true here in my market in Colorado. But at YourWayHome, we… Continue reading

Build a culture of learning and growth

Competition for talent in real estate is fierce. And one of the strongest differentiating factors for your brokerage is found in training and continuing education. It’s something Dan Nelson, VP of Performance Excellence at Leading Real Estate Companies… Continue reading