Pool of agents working in LA shrunk amid slowdown last year: Analysis

The number of active real estate agents in LA decreased by 27 percent year over year, falling from 4,800 agents in the fourth quarter of 2021 to 3,500 agents during the same period in 2022. Continue reading

This is the year when ‘agents have to go deep’: BHGRE’s Barry Jenkins

Barry Jenkins, Better Homes and Gardens Native American Group chief marketing officer, sat down with Inman ahead of his appearance at Inman Connect New York. Continue reading

Year of the off-market deal? DropOffer sees potential in 2023

Proptech DropOffer, a company that developed an app to help agents assist buyers in off-market transactions, predicts the number of selling alternatives on the market will result in an increase in non-MLS deals in 2023. Continue reading

Walkthrough woes: 7 things that cause pre-closing stress

By the time buyers attend the final walkthrough, they may be stressed out and nitpicking. Broker Cara Ameer details the items that may set them off, along with ways to offset their frustrations. Continue reading

Let’s talk: Nail the forgotten art of the buyer consult

Mastering the buyer’s consult establishes credibility with clients and helps agents find the most motivated buyers with the highest intent to transact. Team leader Tom Toole offers a refresher on this important skill. Continue reading

How to nurture pessimistic buyers to the closing table

The last couple of years have taken an emotional toll on hopeful homebuyers, and current interest rate and inflation increases aren’t helping. The Agency’s Santiago Arana offers strategies to help your potential homebuyers manage their expectations and… Continue reading

Avoid buyer’s remorse: 10 ways to keep your clients happy before and after the deal

It’s a tough market, but best practices on your part and a confident buyer client are your best allies in facing everyday challenges. Agent Shelley Zavitz offers 10 tips for keeping your buyer feeling good about their purchase. Continue reading

4 strategies to get your buyers back in the game

In a competitive marketplace, more than ever, buyers turn to experts in the field for creative, confidence-inducing solutions. Find ways to be the broker people think of when looking for answers.  Continue reading

Want to get buyers moving? Learn their personality types

Keeping in mind the personality type of your clients can help you become perceptive and tailor your approach, so that you’re able to provide the best homebuying experience possible. Continue reading

Millennials want to buy. Here’s how you get them to the closing table

By taking the proper steps and doing the required research, you have the opportunity to help your millennial buyers overcome the many barriers that have continued to shut them out of homeownership. Continue reading