Managing expectations? 17 communication tips to stay above a fray

At the heart of every real estate transaction is a series of expectations, and they might be a little skewed as we’re coming out of an extreme seller’s market. Here are the 3 fundamental steps (and tips for every part of the process) to manage them eff… Continue reading

‘Profit is in the details’: How to make your CRM pay off

Although CRMs are incredibly useful to productivity and profitability, few agents use these workhorse platforms to their max potential. Find out how to choose the right CRM, the features you’ll need and how to manage your workflow here. Continue reading

What real estate agents need to know about installing an elevator

The independence that a small residential elevator brings to a homeowner, as well as the value it adds to the price of the house, makes it a worthwhile investment. However, it does come with many requirements, upkeep and expenses. Here are a few. Continue reading

Lesson Learned: Make learning your only priority

Real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week: Find out how South Florida’s Ricardo Wolf learned that it’s not always who you know — it’s what you know. Continue reading

7 open-shelving design concepts to inspire your decor

Open shelving is more than just a fleeting trend. When done right, it can really imbue a home with some much-needed style and personality while saving space. Here are a few fresh and creative ways to put this concept to good use. Continue reading

The Real Word: Is Zillow’s ShowingTime deal fraught with competition issues?

In this edition of The Real Word, Bryon and Nicole discuss whether Zillow is potentially becoming a monopoly and go over a list of things to do before selling a home — plus real estate tips from Kim Kardashian.
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21 creative video concepts to reach more buyers and sellers

Knowing what to shoot is half the battle with video creation. Here’s a handy list of inexpensive video ideas that every agent can — and should — easily make to reach out to more potential buyers and sellers and keep in touch with past clients. Continue reading

‘Dire days lie ahead’: The impact of COVID-19 and wildfires on housing

The recent onslaught of wildfires and accompanying smoke blanketing many states are combining with the pandemic with deadly results. It is not just personal health that is being affected — there are significant implications for real estate as well. Continue reading

How to reenergize your diversity efforts to enact change

Last summer, everyone was on the quest for equality, but where are we one year after George Floyd’s murder? Julia Lashay Israel, Keller Williams head of diversity, equity and inclusion, shares some initiatives she’s embracing. Continue reading

5 ways marketing tools can improve customer service 

If you’re looking to improve the customer experience for your agents’ clients, marketing tools can come in handy. Here are a few you should consider adding to your repertoire. Continue reading