How to beat your buyer’s biggest obstacle to purchasing a home

Down payment assistance programs can help more people make their dreams of homeownership come true, including up to one-third of all borrowers who fail to qualify without DPA. Continue reading

Sherry Chris, a real estate icon in ‘Pantone Pink,’ broke the mold

Over her decades-long career in real estate, Sherry Chris was the rare executive who was smart, intuitive and always fun, Brad Inman writes. “Even in retirement, she will only be a call away.” Continue reading

What the latest Fed survey data tells us about consumer psyches

Take a look at the latest SCE Housing Survey which offers a detailed look at consumers’ psyche in regard to the housing market. Continue reading

Multifamily sales slowed to a crawl last year. Trends to watch in 2023

Today’s renters are moving the multifamily housing market away from standardization and toward their personalized needs. Continue reading

The real estate agent’s guide to marketing with Instagram

As the most user-friendly and visually focused social media platform, using Instagram effectively is a must for your marketing. Continue reading