What agents need to know about double-pane windows 

Having the ability and the vocabulary to discuss different types of windows and knowing about their energy-efficient capabilities is beneficial for real estate agents who are selling both new construction and renovated properties. Here’s what to know. Continue reading

Should you buy leads? An agent and broker go head-to-head

A veteran agent wants her broker to invest in leads purchased from national services, but her broker views them as active competitors. Is there a happy medium they can achieve? Anthony Askowitz explores this hypothetical situation from both sides of th… Continue reading

Lesson Learned: Have the patience to let your dreams come to fruition

Real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week: Find out how NYC’s Richard Wheeler went from nightlife fixture to real estate strategist. Continue reading

10 tips for a fierce listing presentation from ‘Million Dollar Listing LA’ stars

David Parnes and James Harris put together their top tips for creating a listing presentation that will wow potential sellers and manage their expectations once they make the smart decision and choose you.   Continue reading

How to grow your business through gratitude this thanksgiving

The personal rewards of being a thankful person has a higher ROI than any transaction you could close. Here’s how to show your gratitude to your top clients and make this your best Thanksgiving ever. Continue reading

Create future closings: How to keep tabs on your VIPs

To keep tabs on his highest-priority clients, Jimmy Burgess maintains a whiteboard with anticipated listings, buyers and his top referral partners — plus, the last time they got in touch. Here’s how he provides them with value and keeps communication o… Continue reading

2022 is almost here! 5 tips for building a profitable team business plan

We’re down to the wire. There are less than 50 days left until 2022! And that’s still plenty of time to get ready to hit the ground running in the new year. Now is the perfect time to reflect on what went well — and what didn’t — in 2021, review your g… Continue reading

Inflation hasn’t peaked yet: 2022 housing forecast

COVID-19 caused an unparalleled shock to the U.S. economy, and the Delta variant has certainly impacted the speed of recovery. However, Windermere Chief Economist Matthew Gardner firmly believes that the economy will continue to grow. Here’s his 2022 h… Continue reading

Buyer’s agents, no more claiming your services are free

Claiming your work costs the buyer nothing is misleading, at best. It’s also a weak way to market and brand yourself. Here’s why Jay Thompson says you’re better than that and fully supports National Association of Realtors’ policy changes. Continue reading

7 ways to market your new listing for FREE

Want to stand out from the competition and win the listing? To maximize the probability that you will get the listing, include these strategies in your marketing plan. The best part? They’ll cost you absolutely nothing. Continue reading