Nobody likes unwanted, distracting noise, and every property can benefit from soundproofing to some degree, particularly in multifamily dwellings. Here’s what you need to know about soundproofing options so you can better serve your clients. Continue reading
“Dear Zillow, it’s not me, it’s you,” writes agent Meg Jones Mullin. Here’s why she cut back 80 percent of her $5,000-a-month Zillow lead spend. Continue reading
If you’re looking to scale your business without sacrificing your communication with clients, start shooting videos that explain the next steps in their process. Not only will these videos help you as an agent, your clients will be better served as wel… Continue reading
Brad Dahler of Berkshire Hathaway HomeServices Beach Properties of Florida has more than $100 million in closed sales and pending contracts generated for 2021 — and he did it all in just two years. Here’s his plan of action. Continue reading
In luxury real estate, staying ahead of competition calls for detailed market knowledge. You need to have a good grasp on everything that’s going on, including what buyers are searching for and what trends are cropping up on the horizon. Here are a few… Continue reading
In this edition of The Real Word, Bryon Lazine and Nicole White discuss Zillow’s latest move to pause homebuying, the client who shot his agent after buying a home sight unseen, and the agent who posed for listing photos in the buff. Continue reading
The best thing we can do for our businesses and for each other is to be honest about the services we provide, how we work and even how the industry itself works. We need to promote our services without suggesting that the competition is greedy, incompe… Continue reading
Unfortunately, not every seller works with an agent who is committed to fair housing beyond the logo on flyers. To that point, Oregon has been a trailblazer in banning love letters. Should other states follow? Closing attorney Mehrnush Saadat shares he… Continue reading
How do you translate that fantastic vision and mission statement into practice? Chris Pollinger, who works with high-performance teams at Berman & Pollinger says you can master the art of execution by focusing on these five critical steps.
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It’s a struggle for most teams and brokerages to find, partner with, and ultimately retain real estate agents. What can you do about it? Keller Williams expansion team leader and brokerage-owner Adam Hergenrother says by creating a culture of freedom a… Continue reading