12 listing photo crimes agents should never commit

If buyers won’t waste their time coming to see your listing based on the photos, you shouldn’t be wasting your time on those photos either. It’s time to step up your listing marketing game, so avoid these 12 photo faux pas that no agent should ever com… Continue reading

What real estate agents need to know about dog spas 

At-home pet spas and showers are now a unique (and sought-after) selling point of newer and remodeled properties. Knowing and understanding these trends can help agents stand out to potential clients. Continue reading

The Real Word: Why Evergrande’s $300B debt matters

In this edition of The Real Word, Bryon Lazine and Nicole White discuss Evergrande’s financial crisis, a Florida agent who’s being sued in $4.8 million transaction, and the paint color that can cool a home better than air-conditioning. Continue reading

The listing launch plan that gets higher prices, faster sales, more listings

To help you continue to grow your business as the market normalizes and flex those listing marketing muscles, here’s a step-by-step plan to launch your listing’s marketing — and sell quickly, for more — plus how to keep your sellers in the loop and ado… Continue reading

A competitor is recruiting me: Should I jump ship to another brokerage?

Is the grass really greener at another brokerage? That is the question a mid-level agent with top-producer dreams is pondering. Her broker thinks she’s not quite ready to make the move but doesn’t want to come off as bitter. Anthony Askowitz explores t… Continue reading

6 things agents wish sellers understood about marketing

First impressions are everything when putting a home on the market. That’s just one of several things Carl Medford wishes sellers understood about marketing homes to sell.
Continue reading

NAR is fighting a losing battle against the feds

Now is the time to unwind the messy set of industry practices at the crux of this fight and bring transparency, fairness and clarity to real estate transactions. Continue reading

5 ways agents can help financially challenged homeowners

High costs, high taxes and high inflation hit homeowners in all price ranges, but the situation is especially hard on those with fixed or limited sources of income. Here are a few ways you can help distressed homeowners stay in their homes. Continue reading

Had a dust-up? How to work your way through conflict effectively

Understanding the basics of communication styles might mitigate conflicts, but it won’t eliminate them. When faced with a colleague or client conflict, here’s how to keep the conversation professional, productive and constructive — and move it forward…. Continue reading

Want neighborhood expert status? 9 shortcuts to learning your market

To become the local expert, you have to earn it by building your market knowledge and reputation. Here are Jay Thompson’s top tips for getting there faster and staying ahead of market shifts — and your clients. Continue reading