Rezora latest marketing vendor to team with ChatGPT maker OpenAI

Rezora will leverage artificial intelligence to personalize email based on client segmentation and property interests, as well as enhance listing narratives, according to an announcement. Continue reading

Constant Contact launches AI-fueled email marketing generator

The marketing software company announced what it’s calling “the first” artificial intelligence-powered email and SMS marketing content generator for small businesses. Continue reading

E&V CRM launch empowers Engel & Völkers Americas

Real estate brokerage Engel & Völkers is rolling out a significant technology effort for its Americas operation offices and agents with the help of software company Chime, Engel & Völkers exclusively told Inman. Continue reading

Zillow expands ShowingTime+ media tools into 6 new markets

Zillow’s Listing Media Services product is now available in Houston, Jacksonville, San Diego, Phoenix, Chicago and San Francisco, the search portal announced Wednesday. Continue reading

Is it worth it? 10 common marketing metrics and how they measure up

It can be challenging to discern meaningful data from the rest. Still, it’s vital to grow your social media efforts effectively. You want to avoid what’s called “vanity metrics” and measure the metrics that mean something. Continue reading

Real Estate Webmasters launches REWpert, a human-assisted AI tool

REWpert will allow customers to do more than craft listing descriptions. The company said REWpert will exercise more of what ChatGPT-maker Open AI intended its tool to do. Continue reading

RateMyAgent, Realtor.com forge review publishing partnership

Realtors who use the review facilitation solution RateMyAgent can now send their customers’ feedback to the trade group’s home search portal Realtor.com. Continue reading

Luxury Presence rolls out top-down marketing packages for brokerages

After releasing an interconnected series of lead-generation services, Luxury Presence’s latest offering is a wide-ranging package of top-down marketing solutions for brokerages and agents. Continue reading

Zillow’s ShowingTime+ releases Listing Media Services in 4 markets

ShowingTime+’s Listing Media Services empowers agents to find and schedule local real estate photographers, as well as select from a series of related digital media packages to enhance the listing’s appeal. Continue reading

Reach out and touch base with a 2023 email marketing plan

Cold. Warm. Dormant. Hot. Whatever state your 2023 leads are in, rest assured that sending them relevant, segmented email should be on the top of your resolution list come January 1. Continue reading