PostcardMania focuses on agents in latest print-digital collaboration

The Everywhere Real Estate plan also sets up an agent’s Google My Business Profile, another critical facet of online marketing that can challenge smaller teams and new agents. Continue reading

Inman Review: Industry-rooted Usherpa takes care of your marketing burden

While its value proposition isn’t anything totally new, there are some cool add-ons here that should entice agents needing to fire up their marketing to take a second look. Continue reading

Get buyers homes! 7 tips for sniffing out off-market properties

Finding unlisted properties takes more time and effort than simply looking for homes on the MLS. But in today’s heated seller’s market, these tactics can help you stand out from the pack and help your buyers find their dream homes. Continue reading

MailMatic wants to be in your 2021 marketing plans

Still effective, especially when combined with integrated digital campaigns, direct mail remains an ideal opportunity for agents looking to build local awareness. Continue reading

How to revive dying leads

Being persistent, using the tools that work for you and staying personable are just some of the key moves that agents told Inman help them to bring back leads that have gone cold. Continue reading

Why it pays to stay in touch

If you stay in touch continuously, it will pay off in the long run, according to a small sample poll from PostcardMania. Continue reading

Hyperlocal app PropertyRadar now offers mortgage data

The one-time darling software for finding prospective foreclosures is now offering same tech for small businesses, such as real estate agents and mortgage brokers. Continue reading

How to use direct mail to find off-market homes

The ability to find off-market homes is truly invaluable. As an agent, you’ll be able to win listings without worrying about competition and show buyers homes they can’t find anywhere else. Find out how Gary Boomershine uses the six M’s of direct mail … Continue reading

10 tips for perfecting direct mail (and keeping it out of the trash)

Direct mail needs to be sent to the right audience at the right time and with the right message.Here’s how to get your message into the hands of your intended audience (rather than the trash) for the most impact. Continue reading

MailChimp launches direct mail beta, admits print’s not dead

Mailchimp is in beta with a direct mailing feature. Using the company’s similar email template builder UI, Mailchimp users can upload logos, custom imagery and messaging and easily control their budgets. Continue reading